If you’re vegan, or even if you’re just trying to cut down on the number of animal-based products in your life, then you’ll want to check out vegan toothpaste!

Vegan toothpaste is made without animal-derived ingredients, making it an excellent choice for people who care about the environment and animals.

In this blog post, we’ll discuss the benefits of vegan toothpaste and five brands that carry some of the best vegan toothpastes on the market today.

Vegan Toothpaste vs. A Traditional Fluoride Toothpaste

Toothpaste brands in the United States that are vegan-friendly and cruelty-free are on the rise. But what’s the difference between vegan toothpaste and traditional fluoride toothpaste?

While most people know that veganism is a diet that shuns all animal products, veganism also extends to other areas of life, including personal care products. So, vegan toothpaste is made without any ingredients that come from animals, such as glycerin, which is often derived from animal fat.

Colgate, Sensodyne, and Aquafresh are toothpaste brands that contain animal-derived glycerin. Most of these brands also test on animals, which is another reason vegans might want to avoid them.

Meanwhile, most cruelty-free vegan toothpastes contain plant-based glycerin derived from vegetables. It typically comes from coconut, palm, or soy. Some vegan and cruelty-free toothpaste also contain xylitol, which is a sugar alcohol that’s derived from birch trees or corn cobs.

Additionally, vegan toothpaste brands don’t contain sodium lauryl sulfate and sodium laureth sulfate, considered harmful ingredients that can cause health problems such as cancer, endocrine disruption, and skin irritation.

Common Ingredients Found in Vegan Toothpastes

If you are curious about vegan toothpaste ingredients, here are some of the most common ones that you will find:

Tea Tree Oil

If you’re looking for a toothpaste that will leave your mouth feeling fresh and clean, consider one that contains tea tree oil.

This natural ingredient has antibacterial, antifungal, and antiviral properties, making it ideal for keeping your gums and teeth healthy.

Tea tree oil is also known for its ability to freshen breath and kill bacteria that cause bad breath.

When used in toothpaste, it can help to remove plaque and tartar, keeping your smile looking its best.

Baking Soda

Baking soda is a vegan toothpaste ingredient that can help to whiten your teeth and remove plaque buildup.

Baking soda is a natural abrasive that can help to scrub away stains and discoloration.

In addition, baking soda is alkaline, which can help neutralize the acids that cause tooth decay. Baking soda is a gentle cleanser that won’t damage tooth enamel like some commercial toothpastes.

Coconut Oil

One surprising vegan toothpaste ingredient is coconut oil. Unlike other oils, coconut oil can bind to plaque and remove it from teeth.

It also has antibacterial and antifungal properties, which can help to keep your mouth healthy.

Coconut oil can be found in solid and liquid forms. Many toothpaste brands are now starting to include it as an ingredient. If you’re looking for a natural way to clean your teeth, coconut oil is a great option.

Benefits of Using Vegan and Cruelty-Free Toothpastes

Aside from being vegan and cruelty-free, there are many other benefits to using vegan toothpastes.

Here are just a few of the benefits that you may experience:

  • Healthier gums and teeth: Cruelty-free and vegan toothpastes contain plant-based ingredients that can help to improve the health of your gums and teeth.
  • Fresher breath: Essential oils such as tea tree oil and peppermint are present in many vegan toothpastes, which may help to freshen your breath.
  • No harmful ingredients: When you have sensitive teeth, it’s crucial to choose a toothpaste that doesn’t contain any harsh chemicals or irritants. Many vegan toothpastes are made with natural ingredients that are gentle on the teeth and gums, making them a good choice for people with sensitive teeth.
  • Good for the environment and animals: Animal testing is still rampant in the beauty industry, but you can be sure that vegan and cruelty-free products have not been tested on animals. Additionally, vegan toothpastes often come in eco-friendly, recyclable, or biodegradable packaging. So, vegan is the way to go if you’re looking for toothpaste that’s good for you and the environment.

Five Brands That Carry the Best Vegan and Cruelty-Free Toothpaste Brands

The best cruelty-free toothpaste is just a click away. Here are five brands that carry vegan and cruelty-free toothpaste:

Tom’s of Maine

While this is not a fluoride-free toothpaste, Tom’s of Maine is one of the best cruelty-free vegan toothpaste on the market.

They have various toothpaste that caters to different needs such as whitening, sensitive teeth, and fluoride-free.

While most of their toothpaste is vegan, some contain bee products, so checking the ingredients list before purchasing is essential.

Their whitening toothpaste, for instance, is vegan and uses peppermint, zinc citrate, and calcium carbonate to help remove stains and whiten teeth.

If you prefer a natural toothpaste with fluoride, Tom’s of Maine also carries a vegan version that uses fluoride from natural sources.

Naked Company

Using sodium bicarbonate and cellulose, Naked Company’s Zero Waste Toothpaste Tablets are a vegan and cruelty-free way to clean your teeth.

The toothpaste comes in tablet form, so all you need to do is chew one up and brush your teeth as usual. You can choose the fluoride-free or fluoride versions that work best for you.

Plus, it has plastic-free packaging and comes in a compostable kraft paper pouch.

The palm oil is also ethically and sustainably sourced, making it one of the best vegan toothpaste on the market.


Activated charcoal is a popular vegan toothpaste ingredient because of its ability to absorb toxins and remove stains.

Georganics’ Mineral Zero Waste Vegan Toothpastes use activated charcoal, organic plant oils, and calcium carbonate to clean teeth and freshen breath.

It’s also fluoride-free, SLS-free, glycerin-free, and comes in a recyclable glass jar. Geogranics offers three forms of toothpaste: creamy paste, toothpaste tablets, and tooth soap.

They also have a wide variety of unique flavors, such as red mandarin, tea tree, and English peppermint – a refreshing twist on traditional toothpaste flavors.


Biodegradable natural ingredients? Check. Recyclable packaging? Check.

Scentcerae’s Natural toothpaste is vegan, cruelty-free, and comes in a recyclable, waterproof tin.

And to add to Scentcerae’s eco-friendly credentials, their toothpaste also has exciting flavors such as cinnamon roll, matcha mint, and fresh strawberry.

Some of the ingredients in their toothpaste include white kaolin clay, sodium bicarbonate, and freeze-dried fruit powder, which all work together to clean your teeth, make your breath smell great, and leave your taste buds happy.

My Magic Mud Vegan Activated Charcoal Toothpastes

Another activated charcoal toothpaste, My Magic Mud’s vegan toothpaste has zero synthetic ingredients. It is free from palm oil – a win for your teeth and the environment.

Like Geogranics, My Magic Mud offers two forms of toothpaste: paste and powder.

Their organic ingredients are vegan, non-toxic, cruelty-free, and ethically sourced.

And like Scentcerae, they also have fun flavors such as mint hemp oil and wintergreen.

Bottom Line

Cruelty-free vegan toothpastes are not only good for your teeth, but they’re also good for the environment.

So next time you need to stock up on toothpaste, check out these vegan and cruelty-free brands! These cruelty-free toothpaste options are vegan, environmentally friendly, leaving your teeth feeling squeaky clean.

Which vegan toothpaste brand is your favorite? Let us know in the comments below!`